The Two
Elements of Success
To succeed you need both force and intelligence. Every failure you have ever had
was because you had too much or too little force or intelligence.
If you use the correct amount of force and the correct amount of intelligence,
you succeed at anything you do.
Selling Cars
Ross and Sue work at an auto dealership selling cars. Neither are doing very
well. Each has a different approach to selling.
Ross talks loudly, grabs your hand and pats your back. He likes to bully people
into taking test drives and making offers.
Ross says, "This REALLY is the best car for you! You look GREAT in it! I'll get
you an INCREDIBLE DEAL! Sit down. Let's make an offer. Wait a minute! You can't
leave yet!"
Sue takes a different approach. She says, "You know if you consider the
engineering and statistical advances of this model, and compare it to the
consumer surveys of the past three years, you can make a wise decision. It's
good to analyze your cost-per-year maintenance figures against the gas mileage,
depreciation of the vehicle and initial cost."
Ross tries to close the deal by saying, "Come ON! You'll never get a BETTER
DEAL! You need to buy it NOW! What the heck are you waiting for?"
Sue tries to close the deal by saying, "Your decision should be based on your
income, your commuting needs and your values. I suggest you weigh the pros and
cons while discussing the issue with your family."
Neither approach is very successful.
Unsuccessful Leadership
You find
unsuccessful management everywhere. Certain leaders are too forceful. "Get the
project done by tomorrow or you are fired." "I DON'T CARE IF YOU'RE SICK. GET
THE SALES UP RIGHT NOW!"
They might have short-term success, but never long-term success.
Other unsuccessful leaders are intelligent "nice guys." They say, "According to
our market research and strategic planning you can increase sales by 13% by
emphasizing our more profitable line of products and targeting our top 20%
wholesale buyers."
Neither approach is very successful.
The
Winning Combination
"All battles are won by a combination of two elements, and these are force and
intelligence."
"You take something like an atomic bomb that can obliterate an entire
country, that is tremendous, tremendous force. And it succeeds in short-term
wins."
"The wise men of Tibet were, just a few years ago, driven out of their
mountain fortresses by the dumbest infantrymen the world has known for some
time."
"The long-term win is achieved by a balance between force and intelligence."
-- L. Ron Hubbard
To succeed, you need your own balance of force and intelligence.
A good executive not only gives accurate instructions and good planning
(intelligence), he or she must also have enough persistence and intensity
(force) to push the plans through.
For example, the boss concludes the prices are too low. He writes an order
raising the prices. The sales staff object. The boss maintains a position and
insists on the price increase despite all opposition. To succeed, and have
enough money to pay the staff, the boss must not waiver.
Successful salespeople give the customer plenty of information about the product
and then use, as needed, some passion to motivate the customer to buy. He or she
may also have to disagree with the customer's demands for a lower price.
Successful parents not only work out rules that are fair and beneficial to the
family, they enforce those rules. No rules or no enforcement are both
unsuccessful.
You can spend all day planning your success, but you also need to work as many
hours as necessary to make it happen.
If you are not succeeding like you should be succeeding, what do you need to
increase? Your intelligence, your force or both?
Make a checklist of the two lists below to help determine what you can improve
in yourself.
Examples of Intelligence
Education, reading, writing, researching, planning, goal setting, explanations,
logic, computer work, policy setting, learning from mistakes, examining
consequences, powers of observation, problem solving, ability to reason,
learning from others, training others, reaching conclusions, creativity, sense
of humor, judgment, accurate analysis of facts, the ability to understand
people.
Examples of Force
Persistence, passion, an ability to disagree, physical activity, taking action,
courage, starting things, continuing despite opposition, finishing things,
ability to motivate people or make them laugh, persuasion, endurance, personal
power, forceful speech, domination, intention, drive, ability to handle stress,
hard work, demand, confrontation, toughness, control, the ability to hold a
position, ability to work long hours, intensity.
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TIPS FOR SUCCESS: A Powerful Study Technique. A Powerful Success Technique. Are You A Professional? Are You Introverted? Avoidance VS Confronting. Being Too Serious Can Drive You Crazy. Benefits Of Being Unreasonable. Best Revenge. Courage. Distractions. Do Fears Block Your Success? Do People Trust You? Everyone Is Important. Exchange. Fish Story. Five Tips For Handling Children. Flowing Power. Getting Organized. Gift Giving. Goal Setting. Goals and Happiness. Greater Service = Greater Pay. Hard Work. Honest Way To Get Rich. How Do People Treat You? How To Be A Great Person. How To Boost Your Personal Power. How To Boost Your Popularity. How To Break A Bad Habit. How To Build A Cash Reserve. How To Generate Power. How To Get Along With Your Spouse. How To Get Anything You Want. How To Handle Difficult People. How To Improve Your Standard Of Living. How To Kill The Green Eyed Monster. How To Make A Fresh Start. How To Make Great Decisions. How To Make Yourself Happier. How To Reduce Anxiety. How To Set Great Goals. How To Solve Money Problems. How To Spend Money To Make Money. How To Predict Your Future. How To Use Statistics To Boost Your Income. How You Control Your Financial Success. How You Ruin Your Productivity. Indecision And Inaction. Investment That Never Crashes. Jealousy. Moving Past Grief. Need For Speed. No Excuses Living. Operating With The Truth. Orderly Progress. Past, Present or Future. Personal Glory Is A Lousy Goal. Power Of Passion. Power Of Purpose. Road To Success Is In The Fast Lane. Secret Of Efficiency. Secret To A Great Marriage. Taking Control (Part 1). Taking Control (Part 2). Taking Control (Part 3). Taking Control (Part 4). Taking Control (Part 5). The Want Factor. To Win The Game Of Life, Lighten Up! Two Elements Of Success. Two Requirements Of Success. The Secret Of Acknowledgements. Two Rules That Make You Happy. War. What Should You Be? What To Do When You Feel Outraged. When In Doubt, Communicate. Who Is Your Best Friend. Whole World Stinks. Working Hard For Fun And Profits. You Get What You Reward. Your Biggest Source Of Trouble (Part 1). Your Biggest Source Of Trouble (Part 2). Your Biggest Source Of Trouble (Part 3). Your Biggest Source Of Trouble (Part 4). Your Most Valuable Asset. Your Personal Image. Your Potential. Your Powerful Imagination. Your Sources Of Success.
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