The Want Factor

The "WANT" Factor

How badly do you want to succeed?

On a scale of 1 to 100 (with 100 meaning you are so excited and passionate about your success that you can’t sleep), how would you score right now? What would happen if you increased your score by 30 to 40 points?

How important is it for you to reach your goals? How badly do you want to increase your income? How much do you want to improve your future?

Providing you have NAMED (specified) your objective or your product, as covered in the article two weeks ago, you must now add some horsepower.

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"Where no real or valuable production is occurring, one has to ask the question, does the executive really WANT the product he is demanding? And does the staff member or members he is dealing with WANT the product?" — L. Ron Hubbard

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Your WANT factor is something you can control. In fact, many people succeed, not because they are experts in their fields, but because their WANT factor is so high. They really want to succeed and will do whatever is necessary to get to their goals.

Many people do not really want the result of their work (the product) badly enough to make it happen. Instead of finding ways to succeed, they find excuses.

Once you NAME the product, you must then WANT the product as well.

1. NAME the product or the accomplishment or the result. It is much easier to want something specific than something general.

Get specific. For example, a car salesperson might want 30 test rides, 5 sales and $1000 in commissions today. A CPA might want to complete 20 tax returns and start 3 new clients. A mother might want her four-year-old to learn to tie his shoes and her 16-year-old to stop smoking pot.

2. Decide how much you WANT the result. Raise this level by deciding to do so.

Increasing your want for a product will increase the odds of getting it.

For example, “Sure, I’d like a successful career” is not a lot of WANT. Change your attitude to something like, “Making my career a big success is so important to me that I’ll do whatever I must to be the best in the world. I will work 10-12 hours per day. I will learn all I can, and get as much help as I can, from every source possible. I will eat, sleep and breathe my goal. I will use all my strength, time, knowledge, faith, confidence and resources to make this go right. I will become the best in this field and accomplish my goal no matter what it takes.”

3. If you can’t make yourself want the product, accomplishment or result, something may be wrong.

You may need to straighten up something in your life first. Many factors in life can kill your desire: drugs, alcohol, bad relationships, unethical behavior and so on.

Perhaps you need better self-discipline, a better approach, more education, better people around you, a kinder attitude toward yourself or a better place to live or work. Or perhaps you should name something else to want.

Either way, find a way to passionately, intensively and unreasonably WANT what you NAME. Have more desire to get it or accomplish it than anything you’ve wanted before. If your WANT factor is strong enough, nothing can stop you.

So how badly do you want to succeed?

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