The Need for Speed
How long do you wait for a haircut? For a table at a restaurant? For your car to
be repaired?
How long does it take before you get irritated?
How do you feel when you receive instant service?
"You want your kitchen remodeled? We can finish by next week."
"Hello! You don't have time to sit as the doctor is ready to see you now."
"You need a new driver's license? Okay. Stand here for your photo. Here's your
license. Have a nice day!"
One of the worst things you can do to people is make them wait. After five
minutes they become uncomfortable. In ten minutes they are unhappy. In fifteen
they are irritable. After twenty, they decide to leave.
There is no benefit in making people wait. They do not think, "Boy, Robbie is
really important, really busy, really in demand!" Instead, they think, "Robbie
isn't very organized. Or maybe Robbie doesn't think I'm very important."
"To prosper, service must be as close to instant as possible."
"Anything which stops or delays the flows of a business or delays or puts a
customer or product on WAIT is an enemy of that business." -- L. Ron Hubbard
Any business that delivers fast service, or can quickly make products, takes
over the industry. For example, McDonalds gives you hot food in one minute,
Jiffy Lube changes your car oil in ten minutes and Lenscrafters makes your
glasses in an hour. All three companies have made their owners and executives
wealthy because they give fast service.
The same principle works for you. Whenever you make a customer wait, your boss
wait or even a coworker wait, you are hurting your income.
For example, a lazy waiter makes a hungry customer wait for ten minutes before
taking his order and gets a $1 tip. The same customer gives a $5 tip to a
waitress who takes his order within thirty seconds. With 40 customers per day,
the fast waitress earns $800 more in tips each week because she gives very fast
service. The restaurant also makes more money as customers use a table for 45
minutes instead of 60 minutes meaning more customers can be served each week.
You open a small print shop, but cannot get enough work to pay your bills. So
you use this principle about speed and advertise, "We will finish any print job
in 24 hours." Within a week, you have ten new jobs. Even though you work all
night, you steal the competitor's business and take over the field. You can soon
charge extra fees for your 24-hour service.
Your boss asks you and two of your coworkers to gather your statistics for the
past six months. You bring it to your boss in an hour. One of your coworkers
brings it by the end of the week and the other coworker forgets about it. If you
are consistently fast, who will the boss want to give more responsibility and
pay? Who might get laid off?
If you wish to succeed and prosper, you must be fast!
Five Planning Steps
Ask yourself these questions to create your plan of action.
1. Exactly what do you do or produce to earn money? If you run a business, how
does the business make its money?
2. List every step of the process you use. Look for every delay. Where does the
flow slow down?
3. How can you speed up these points? How can you achieve nearly instant service
or delivery?
4. Who is waiting for you? Of these people, who has any influence over your
success?
5. How can you break all speed records and give these people what they need
instantly?
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TIPS FOR SUCCESS: A Powerful Study Technique. A Powerful Success Technique. Are You A Professional? Are You Introverted? Avoidance VS Confronting. Being Too Serious Can Drive You Crazy. Benefits Of Being Unreasonable. Best Revenge. Courage. Distractions. Do Fears Block Your Success? Do People Trust You? Everyone Is Important. Exchange. Fish Story. Five Tips For Handling Children. Flowing Power. Getting Organized. Gift Giving. Goal Setting. Goals and Happiness. Greater Service = Greater Pay. Hard Work. Honest Way To Get Rich. How Do People Treat You? How To Be A Great Person. How To Boost Your Personal Power. How To Boost Your Popularity. How To Break A Bad Habit. How To Build A Cash Reserve. How To Generate Power. How To Get Along With Your Spouse. How To Get Anything You Want. How To Handle Difficult People. How To Improve Your Standard Of Living. How To Kill The Green Eyed Monster. How To Make A Fresh Start. How To Make Great Decisions. How To Make Yourself Happier. How To Reduce Anxiety. How To Set Great Goals. How To Solve Money Problems. How To Spend Money To Make Money. How To Predict Your Future. How To Use Statistics To Boost Your Income. How You Control Your Financial Success. How You Ruin Your Productivity. Indecision And Inaction. Investment That Never Crashes. Jealousy. Moving Past Grief. Need For Speed. No Excuses Living. Operating With The Truth. Orderly Progress. Past, Present or Future. Personal Glory Is A Lousy Goal. Power Of Passion. Power Of Purpose. Road To Success Is In The Fast Lane. Secret Of Efficiency. Secret To A Great Marriage. Taking Control (Part 1). Taking Control (Part 2). Taking Control (Part 3). Taking Control (Part 4). Taking Control (Part 5). The Want Factor. To Win The Game Of Life, Lighten Up! Two Elements Of Success. Two Requirements Of Success. The Secret Of Acknowledgements. Two Rules That Make You Happy. War. What Should You Be? What To Do When You Feel Outraged. When In Doubt, Communicate. Who Is Your Best Friend. Whole World Stinks. Working Hard For Fun And Profits. You Get What You Reward. Your Biggest Source Of Trouble (Part 1). Your Biggest Source Of Trouble (Part 2). Your Biggest Source Of Trouble (Part 3). Your Biggest Source Of Trouble (Part 4). Your Most Valuable Asset. Your Personal Image. Your Potential. Your Powerful Imagination. Your Sources Of Success.
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